The Renewal Problem
The Pain
Renewal meetings land in three weeks. Your data is in three systems.
Commercial Directors across Infront's portfolio face the same wall before every sponsor meeting: scattered activation records, broadcast metrics that need normalizing, and a CMO expecting a polished ROI case — with no time to build one manually.
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20–40 hours to assemble a credible renewal brief from raw data
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Event metrics, broadcast figures, and activation records sit in separate systems
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Generic analytics dashboards deliver data — not a persuasive argument
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Account Directors walk into CMO meetings under-prepared or over-reliant on anecdotes
The Copilot
One guided session. A finished, boardroom-ready brief.
The Copilot guides you through a structured intake — event scale, activations, broadcast performance, competitor context — and produces a complete Sponsor Performance, Renewal and Upsell Brief, ready to present.
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Structured AI intake draws out every relevant data point in minutes
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Narrative output, not a dashboard — a brief your sponsor can read and act on
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Renewal recommendation with quantified ROI, upsell rationale, and comparable benchmarks
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Built exclusively for Infront's sponsorship context — not a generic analytics tool
"Unlike Relo Metrics or Zoomph, which hand you raw data, the Copilot hands you the argument. The brief is done before you leave the session."
— Built for Infront's commercial workflow
How It Works
Three stages. One complete renewal case.
Stage 1 — Structured Intake
A guided intake that extracts every relevant data point
The Copilot asks the right questions in the right order — event attendance, broadcast reach, digital activations, hospitality touchpoints, sponsor sentiment. You contribute knowledge; it organizes evidence. No spreadsheet archaeology required.
Structured Intake Metrics
Intake Questions
30–45
Completion Time
~25 min
Data Sources Unified
3–5
Stage 2 — Brief Generation
A finished executive brief — structured, persuasive, precise
The output is not a chart or a table. It is a written, section-by-section Sponsor Performance, Renewal and Upsell Brief — opening with the headline ROI case, moving through detailed activation evidence, and closing with a clear renewal and upsell recommendation with supporting rationale.
Brief Generation Metrics
Brief Sections
8
Generation Time
<3 min
Formats
PDF / DOCX
Stage 3 — Competitive Context
Benchmark against Relo Metrics, Zoomph, and market norms
The Copilot frames your sponsor's ROI against industry benchmarks and competing rights holders — giving your Account Directors the context to defend pricing, justify rate increases, and articulate why this property delivers value that alternatives cannot.
Competitive Context Metrics
Benchmark Database
Active
Sport Categories
12+
Rights Tiers
Title / Co / Cat.
By the numbers
Saved per renewal brief versus manual assembly
Media equivalent value quantified per top-tier property brief
Global sports properties within Infront's commercial portfolio
Guided session to produce a complete, boardroom-ready renewal case
Infront Teams — Early Access
Your next renewal meeting deserves
a brief this good.
Request early access to the Infront Sponsor Renewal Copilot. Built exclusively for Infront's commercial and sponsorship teams.
Access is limited to Infront Sports & Media team members. Your request goes directly to the product team.
Infront-internal only
Data stays within Infront systems
Brief ready before your meeting